At the time of this writing the online industry consumes 11% of the world’s power and is set to grow exponentially over the coming decade as we become more and more dependent on technology and do ever more business online.
How many times a day do you check your social media, visit a website, read a blog or use an app? If you’re anything like me it will be a large number! Most of the time we aren’t even conscious about our online usage because it has become so ingrained in everyday life that we simply can’t operate without it.
To put it plainly, every website we visit, every “like” we make on Facebook, every image we upload to Instagram may be contributing to carbon pollution. Even just liking a post on a Facebook sends a request across the internet through dozens of routers and countless network devices before finally reaching Facebook’s servers. At every step of the way each device needs to
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